Understanding drip model marketing communications
Drip marketing is a strategy that uses multiple outreaches to convert prospects through a lead nurturing workflow. It involves sending new and relevant marketing information repeatedly to prospects over a long period of time in order to build trust and eventually drive potential sales. Drip model marketing communications can be disseminated through many channels, including email, direct mail, social media, and outbound calling.
An accurate sales database is crucial for success. When you have outdated, incomplete, or irrelevant prospect information, you’re sacrificing significant time and losing revenue. Top sales reps tend to leave the company within six months if they’re not set up for success (including a clean prospect list). This blog will examine five sales database management strategies to keep your list healthy.
A successful sales process relies heavily on a clean, up-to-date prospect database. Yet, 75% of B2B companies have problems with their prospect list. Bad data can be extremely costly, wasting significant time, impeding sales, and often chasing away your best salespeople. Research shows that pursuing bad prospect data can cost sales organizations $32,000 every year.
In this blog, we’ll examine the most common prospect database mistakes and how to fix them to maintain a healthy, accurate database that will drive sales.
Cold calling isn’t easy, but it’s a necessary evil to keep your sales pipeline healthy, by feeding it with new opportunities—which leads to more sales. This blog will share 4 cold calling tips to make calling as productive and successful as possible.
Cold calling isn’t any salesperson’s favorite activity, but it is a crucial part of the sales process, bringing leads into the funnel. When salespeople aren’t seeing the cold calling success they want or expect, they often believe that it just isn’t an effective use of their time.
However, in most cases, it comes down to the numbers. Salespeople struggling with their cold call results need to look at their actual activity: number of dials, connections, appointments, etc. In this blog, we’ll dig deeper into the essential metrics that are the backbone of cold calling success.