With so many businesses, advertisements and marketing materials out there, it is harder than ever to make your company stand out. It may seem obvious, but creating and elevating marketing materials to your specific target market will position you as a differentiator. There are many ways to leverage content, but the most important thing about content, is deciding whether the materials you’re creating are sales content or thought-leadership.
Standing out online can be a difficult task to accomplish due to the variety of networking options. However, social media is where a vast majority spend their time both on computers and mobile devices. In fact, social media is so popular that the average person will spend five years and four months on social media throughout their lifetime. Implement these six social media strategies to leverage your company page to be an account your prospects, customers and even strangers talk about!
If you’ve ever been to a trade show, you know that there are both positives and negatives of exhibiting or attending. Many booths feature contests and alluring visuals that captivate attention, generating buzz throughout the hall. Others are quiet and simply wait for attendees to approach them. Whether you have a successful trade show experience or an unfulfilled one, there are many advantages and disadvantages of attending.
After attending a trade show, your return on investment (ROI) is something every participant analyzes to determine if they had a positive or negative investment, or if they broke even. ROI is measured to evaluate the efficiencies of After attending a trade show, your return on investment (ROI) is something every participant analyzes to determine if they had a positive or negative investment, or if they broke even. ROI is measured to evaluate the efficiencies of investments related to initial cost. Having strategies both to gauge and to improve tradeshow ROI will keep your team on track to generate more leads and make the most of time and money spent. Aligning organizational and tradeshow goals by establishing communication and number-based objectives are two key factors to improve ROI.
Lead generation is vital for sales success, but handling lead generation internally can be costly and time-consuming. Outsourcing is often the best option for companies, but many people have misconceptions about outsourced lead generation services. In this blog, we’ll examine seven common misconceptions associated with outsourced lead generation services and explain why each is untrue.
Generating consistent, fresh leads is critical for any sales organization, yet is one of the toughest parts of the sales process. While many companies execute lead generation effectively internally, others run into challenges, making it smarter to outsource lead generation. This blog explores the challenges of internal lead generation, as well as when it makes most sense to outsource lead generation to an experienced vendor.
Understanding drip model marketing communications
Drip marketing is a strategy that uses multiple outreaches to convert prospects through a lead nurturing workflow. It involves sending new and relevant marketing information repeatedly to prospects over a long period of time in order to build trust and eventually drive potential sales. Drip model marketing communications can be disseminated through many channels, including email, direct mail, social media, and outbound calling.
An accurate sales database is crucial for success. When you have outdated, incomplete, or irrelevant prospect information, you’re sacrificing significant time and losing revenue. Top sales reps tend to leave the company within six months if they’re not set up for success (including a clean prospect list). This blog will examine five sales database management strategies to keep your list healthy.
A successful sales process relies heavily on a clean, up-to-date prospect database. Yet, 75% of B2B companies have problems with their prospect list. Bad data can be extremely costly, wasting significant time, impeding sales, and often chasing away your best salespeople. Research shows that pursuing bad prospect data can cost sales organizations $32,000 every year.
In this blog, we’ll examine the most common prospect database mistakes and how to fix them to maintain a healthy, accurate database that will drive sales.