Generally when companies don’t have a system or marketing strategy in place, their pipeline will fail to keep flowing. By holding your sales team accountable and establishing a plan, you are effectively able to build a consistent process. This can be done by: expressing your expectations, conducting pipeline reviews and controlling marketing material and cadence.
After attending a trade show, your return on investment (ROI) is something every participant analyzes to determine if they had a positive or negative investment, or if they broke even. ROI is measured to evaluate the efficiencies of After attending a trade show, your return on investment (ROI) is something every participant analyzes to determine if they had a positive or negative investment, or if they broke even. ROI is measured to evaluate the efficiencies of investments related to initial cost. Having strategies both to gauge and to improve tradeshow ROI will keep your team on track to generate more leads and make the most of time and money spent. Aligning organizational and tradeshow goals by establishing communication and number-based objectives are two key factors to improve ROI.
No matter which industry you work in, the size of your company, or how long your business has been around, brand integrity is crucial. Every brand holds itself to different standards and has values they deem important. It is important to establish what brand integrity means to you and ways you can fulfill and exceed the integrity of your brand. Our guest blogger, DTS, was established in 2009 and has a strong culture of doing the right thing. In their industry, it is crucial to hold brand integrity and values to exceptionally high standards.
Objections are anything that stops a prospect from engaging with you or making a commitment with your company. Objections come in many shapes and sizes but are generally around price, product fit, competitors or even brush-offs because prospects don’t have time to engage. Many teams are afraid of taking these challenges head-on and often neglect them. There are many ways to overcome objections but being proactive ultimately determines your success. Handling objections means responding to the prospect or buyer in a way that changes their mind or alleviates their concerns. According to HubSpot “nothing is more dangerous to a deal than letting sales objections go unaddressed until the final stages. The longer the buyer holds an opinion, the stronger that opinion usually is -- and the harder you’ll have to fight to combat it.” Implementing three easy steps: listen, document and practice will help you overcome objections and turn them into positives instead of negatives.
Do you struggle with time management? Do you often feel overwhelmed with too many tasks, meetings or projects? Increasing your efficiency is something you need to plan and execute each day to manage your schedule effectively. Here are four tips to help you stay on track and maximize your days
With so many businesses, advertisements and marketing materials out there, it is harder than ever to make your company stand out. It may seem obvious, but creating and elevating marketing materials to your specific target market will position you as a differentiator. There are many ways to leverage content, but the most important thing about content, is deciding whether the materials you’re creating are sales content or thought-leadership.
Standing out online can be a difficult task to accomplish due to the variety of networking options. However, social media is where a vast majority spend their time both on computers and mobile devices. In fact, social media is so popular that the average person will spend five years and four months on social media throughout their lifetime. Implement these six social media strategies to leverage your company page to be an account your prospects, customers and even strangers talk about!