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MQL VS SQL

When it comes to generating new business for your company, having a large lead list or prospect database is crucial....

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What is Lead Scoring?

What is it:

Definition: Lead scoring is the process of assigning values, often in the form of numerical "points,"...

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Sell More With These Drip Marketing Campaign Examples

Drip marketing is a strategy that allows you to nurture leads, communicate regularly to your customer base, increase...

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Put Someone in Charge

Often times we see data management as one of our clients main pain points. They either don’t have the resources or...

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Measure Pipeline Metrics

Sometimes the people and places we originally plan to target aren’t actually who we should be trying to connect...

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