MPI Blog

    How to Create Goals That Fit Your Business

    sales marketing training By MPI Posted Nov 19, 2018 7:50:29 AM



    Getting ahead in the workplace is a goals that both exceptional businesses and their employees strive for. It is easy to think your business is moving in the right direction, but it is more effective if you create goals and track them to see if you are actually making forward progress. Setting that goal can be simple, but creating and taking the steps to meet that goal may not always be so simple. Create goals with these things in mind:

    • Be realistic
    • Gather feedback
    • Cover all bases
    • Reflect on who you are

    Be Realistic

    Every business will have different goals because each business is unique. Don’t set a goal for yourself just because another company does something or because you think that goal sounds intriguing. Set a goal that is realistic for your business and its team members. Use benchmarks to measure if the goal is tangible to reach. Having data to help establish your end result will make you more successful in the long-run. If your goal is to get 250 sales this year, but last year you only had five, it’s probably not a realistic goal. However, if you had 230 sales, the goal of 250 is actually achievable. Make your goals challenging, but make sure they are reachable.

    Gather Feedback

    It is great to set individual goals, but when setting goals for your business, take others opinions into consideration. Your employees know what goes on daily at your company and have ideas about where they see the company going or where they want it to be in the future. Asking for their personal goals, feedback and ideas will help you set goals that fit your company and the people who work there. No one knows the company better than your team and they know exactly the tasks their specific role needs to complete to help the business meet the goals formulated. Your employees will also feel valuable that their input matters and they will feel like they are part of the company longevity. Have each of your team members fill out a sheet that describes their individual and company goals to help construct your overall business goals.

    Cover All Bases

    bigstock--201975424When setting goals, the same goal doesn’t work for each sector of the company. Sales goals differ from marketing and internal training. That’s why when you create a goal, make sure you cover all your bases. Create a goal that fits multiple dimensions of your business or various goals that pertain to each sector. Ask department leaders what their goals are for the sector they work in. The sales manager can provide insight as to what their team is doing and what they think is achievable. When establishing these goals, review to see if they meet everything you are looking for. Cover your bases so each part of the company has something to work toward.

    Reflect on Who You Are

    Make goals that reflect who you are and who you want to be. Take your mission, vision, core values and benefit statement into consideration. Those are parts of your company that clients, employees, prospects and community know you by. If your goals don’t reflect your values, they will not be as easily achieved.

    Take time to create your goals. Vet out the details and make sure they align with what your business is doing and where your company wants to be in the future. Be realistic, gather feedback, cover all of your bases and reflect on who you are.

    For more tips on how to create goals and how to establish goals that generate ROI, read our whitepaper.


    Topics: sales, marketing, training

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