MPI Blog

    Is Cold Calling Dead?


    Cold Calling's Not Dead! In fact, it's very much alive.

    If you’ve already written off cold calling as ineffective, then stop what you are doing right now and read this whitepaper because it is time to change your perception. Despite what you might have heard or read, let’s make one thing abundantly clear: cold calling is NOT dead, it may just need to be resuscitated. Businesses and sales people are losing out on thousands of possible deals a year, simply because they heard cold calling no longer works or because they don’t want to put in the time and effort it takes to make it successful.

    Use some of our tips to help you breathe life back into cold calling:

    bigstock--2001959471. Create the correct list - To create a proper list, you need to identify the target audience you want to connect with. Make sure you are targeting someone that could benefit from what your product or service can do for them.

    2. Master your message - Your message needs to be direct and to the point. You also need to tailor your message to the proper recipient. Make your message clear and digestible. 

    3. Use more than one marketing strategy - To be a good sales person, you have to understand that different people respond to different triggers. You need to outreach in multiple different ways to generate sales. You have to find what specifically makes people tick and the best way to approach them.

    The reality is, the things you’re going to learn could affect your message moving forward from a direct mail, email marketing or advertising perspective. You are really getting personal input from prospects. You are understanding why they are interested in meeting with you and why some are not. That’s way different than what you get from most marketing strategies.

    To read the details behind why believe cold calling isn't dead and the strategies to use to bring it to life, download our ebook! 


    Topics: cold calling, sales, marketing, "lead generation, strategies, messaging, lead nurturing

    Comment below to share your feedback!