Do holidays or seasons affect results?
When it comes to successfully keeping your pipeline flowing, your sales team needs to use the most effective strategies to nurture prospects. Creating workflows will help your sales reps know what steps to take to continue building relationships to keep your name front and center by providing them with valuable resources, while simultaneously building rapport with your prospects. Here are a few key factors to create your own personal sequence.
Generally when companies don’t have a system or marketing strategy in place, their pipeline will fail to keep flowing. By holding your sales team accountable and establishing a plan, you are effectively able to build a consistent process. This can be done by: expressing your expectations, conducting pipeline reviews and controlling marketing material and cadence.